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ABOUT RESIDENT

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ABOUT
RESIDENT

our mission & Values

We believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort.

Excellence01

Big Thinking02

Inclusivity03

Customer Love04

Forward Momentum05

EXCELLENCE

Big thinking

inclusivity

customer love

forward momentum

A commitment to being the best and delivering the best, for our team and our customers.

Always be growing. Challenge ourselves to think and dream big.

Providing a work environment in which everyone feels valued and included in decisions, opportunities, and challenges.

Our products and services should be great for customers and always be improving the customer experience.

Our actions are guided by a commitment to always be reflecting on how to further enhance our customers and stakeholders lives.

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Asset 5

why & how we do it

We’re not here to re-invent the wheel, we’re here to make it spin faster. Our team has decades of experience in the D2C space. We use that expertise to create
brands that consistently outperform.

DATA DRIVEN

01

The proof is in the data. At Resident we look to real-time analytics to continually improve our products and customer experience.

CUSTOMERS FIRST

02

We love numbers, but we’re obsessed with customer satisfaction. Their happiness is always our number one goal.

PRODUCT FOCUSED

03

The best products at the best prices. A beautiful home should be comfortable, high-quality, and most of all attainable.

resident through the years

ArrowRightBlackAsset 1

2017

2018

2019

2020

2021

Eric Hutchinson, Ran Reske, Craig Schmeizer, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.

DreamCloud is launched, expanding the company’s offerings to bring the first luxury hybrid D2C mattress to the market at an attainable price point. Nectar rises to become one of the fastest growing direct-to-consumer mattress brands on the market, selling over 100,000 beds nationally within a year. The company acquires Level for a therapeutic mattress offering. Nectar launched in the UK and became the first and only UK mattress brand that is 100% Climate neutral. Wovenly launches, marking the company’s first foray into the broader home goods category.

Nectar announces a relationship with Mattress Warehouse as its first large-scale brick and mortar retail partner, bringing Nectar mattresses into 250 stores along the East Coast. Awara comes to market bringing consumers a mindful sleep solution by using as many natural and organic materials as possible. Launch of the flexible seating brand Bundle expands the company’s portfolio by bringing couches, chairs and bean bags to homes everywhere. Nectar named North America's fastest growing e-commerce retailer in 2018 Nectar UK wins US SME Transatlantic Growth Award from British American Business DreamCloud launches in the UK

Eric Hutchinson, Ran Reske, Craig Schmeizer, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.

Eric Hutchinson, Ran Reske, Craig Schmeizer, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.

Asset 3

2017

2018

2019

2020

2021

Asset 5

OUR MISSION & Values

We believe your home shouldn’t just look good - it should feel good. That’s why we’ve created a house of brands focused on quality materials, timeless design, and most importantly, comfort.

Excellence

01 - 05

A commitment to being the best and delivering the best, for our team and our customers.

BIG THINKING

02 - 05

Always be growing. Challenge ourselves to think and dream big.

INCLUSIVITY

03 - 05

Providing a work environment in which everyone feels valued and included in decisions, opportunities, and challenges.

CUSTOMER LOVE

04 - 05

Our products and services should be great for customers and always be improving the customer experience.

FORWARD MOMENTUM

05 - 05

Our actions are guided by a commitment to always be reflecting on how to further enhance our customers and stakeholders lives.

how & why we do it

We’re not here to re-invent the wheel, we’re here to make it spin faster. Our team has decades of experience in the D2C space. We use that expertise to create
brands that consistently outperform.

DATA-DRIVEN

01 - 03

The proof is in the data. At Resident we look to real-time analytics to continually improve our products and customer experience.

CUSTOMERS FIRST

02 - 03

We love numbers, but we’re obsessed with customer satisfaction. Their happiness is always our number one goal.

PRODUCT FOCUSED

03 - 03

The best products at the best prices. A beautiful home should be comfortable, high-quality, and most of all attainable.

resident over the years

ArrowRightBlackAsset 1

2017

Eric Hutchinson, Ran Reske, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.

resident over the years

ArrowRightBlackAsset 1

2018

Eric Hutchinson, Ran Reske, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.

resident over the years

ArrowRightBlackAsset 1

2019

Eric Hutchinson, Ran Reske, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.

resident over the years

ArrowRightBlackAsset 1

2020

Eric Hutchinson, Ran Reske, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.

resident over the years

ArrowRightBlackAsset 1

2021

Eric Hutchinson, Ran Reske, Sharon Dagan, Tomer Hatav and Scott McLeod launch Nectar to make it easier for consumers to buy high-quality, affordable memory foam mattresses online.